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The latest Nielsen Consumer & Media View (CMV) findings for 2024 highlight Media Prima Audio (MPA)'s continued dominance in the local radio scene
Image via Media Prima Audio
The network continues its upward streak, connecting with diverse listeners through its five major radio brands — Hot FM, Fly FM, Kool 101, Molek FM, and Eight FM — alongside its digital streaming platform, Audio+. By offering content in Malay, English, and Chinese, MPA has positioned itself as the go-to audio destination for Malaysians.
Hot FM remains Malaysia's favourite with 3.9 million listeners
Image via Media Prima Audio
Leading the charge is Hot FM, which retained its title as the nation's number one station with a 3.1% increase in weekly listeners. Its flagship morning show, Bekpes Hot, grew significantly by 12.3%, drawing in over 2.4 million listeners.
Hot FM also made waves online, racking up over 1.3 billion video views. A particularly memorable moment came when host Fara Fauzana shed tears while conquering Mount Kinabalu as part of the "Bekpes Hot Tawan Kota Kinabalu" campaign — a heartfelt display that resonated with many Malaysians.
Beyond Hot FM's leading performance, Media Prima Audio's other stations have also recorded impressive gains, each resonating with their unique listener base
Image via Media Prima Audio
Fly FM continues to win over fans of English radio, drawing 2.2 million weekly listeners and playing 27% more music than any other English-language station.
Kool 101 experienced a notable 22.8% growth, now reaching nearly 480,000 weekly listeners, while also generating 357 million video views and 17 million social interactions.
Molek FM saw the biggest leap, rising 43.4% to 710,000 weekly listeners and securing its spot as the number one station on the East Coast among audiences aged 15 to 59.
Meanwhile, Eight FM maintained its upward momentum among Malaysia's modern Chinese-speaking demographic, reaching close to 360,000 weekly listeners, with 108 million video views and 16 million social interactions contributing to its growing influence.
Commenting on the results, MPA's Chief Executive Officer, Nazri Noran said the goal is simple: creating content that feels personal, sounds fresh, and builds real connections
"These results show how much our audience trusts us to be part of their daily lives. We're not just filling airtime, we're creating moments that matter. And we've got a team that gives it their all, every single day." said Nazri Noran.
