BEHIND THE SCENES: Adam Levine Was Pretty Stressed Out About Crashing Weddings
So many things could've gone wrong, despite the elaborate planning. But Maroon 5 pulled it off and now, every bride in the world really wants Adam Levine to unexpectedly appear and sing at her wedding.
Cover image via Interscope Records
Wedding crashers do not usually receive warm welcomes in wedding receptions. But that's not the case for Maroon 5, who surprised a number of real-life brides and grooms for their latest music video, "Sugar"!
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Inspired by the 2005 hit movie 'Wedding Crashers', Adam Levine and co. embarked on a journey through Los Angeles to crash and surprise as many wedding parties as they possibly can
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So, how did the band manage to pull off such an elaborate stunt?
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The Inside Man: Director David Dobkin initially thought that no one should know about the wedding crashes and filming, before deciding that they should at least have one "inside guy" in each location – the groom
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However, the grooms were kept in the dark about the band that was going to appear in their wedding. Some begun to get wary and were about to pull out until Dobkin met with them personally to explain things.
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The Big Reveal: Elaborate planning was essential, from designing the curtain drop to working out the details with wedding planners and locations, as the "moment of recognition" was the "juice" that fuels the feel-good video
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If you're wondering if the crew had to assemble and dismantle a stage for the band at every single location, they didn't. They only had to make simple changes to existing set-ups to accommodate the curtain drop.
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Filming Concerns: A week before filming, Levine was concerned that their "surprise" may backfire and "ruin the bride's moment".
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To prepare for that possibility, Levine came up with an idea to perform an acoustic version of "She Will Be Loved" for the couple's first dance
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Operation Wedding Crashers Is A-Go: With the plans ironed out, it's time for the band and film crew to execute the project. But as any filmmaker would know, Murphy's Law has to strike some way or other.
Luckily, the rest of the filming process went off pretty smoothly with "overwhelming reactions" from the couples and guests, which Levine described as "an out of body experience"
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