FamilyMart Japan Releases New Clothing Line Called 'Convenience Wear'
10/10 would buy.
Cover image via Hypebeast/FamilyMartSelling more than just snacks and food, FamilyMart Japan has expanded its apparel line to include a wider range of clothing
The Japanese convenience store recently held its debut runway show, showcasing a new range in the store's signature colours: blue, green, and white, along with other lively tones.
Image via Hypebeast/FamilyMart
The fashion show featured 80 different looks, including jackets, tops, raincoats, scarves, and socks
The complete collection, named 'Convenience Wear', is a collaborative effort with Hiroshi Ochiai from FACETASM, who has been part of FamilyMart's venture into clothing since 2021.
The FamilyMart socks, in particular, with the distinctive blue and green signature lines became an instant success upon their release, selling over a million pairs within the first year. The company then added cardigans, shorts, sandals, and more.
At the recent fashion show, held on 30 November, the stage was designed to resemble the popular Japanese convenience store.
Image via Hypebeast/FamilyMart
Image via Hypebeast/FamilyMart
Image via Hypebeast/FamilyMart
Image via FamilyMart Japan
Image via FamilyMart Japan
All of the new clothing will be sold at FamilyMart Japan outlets, as well as on their official website
Image via Hypebeast/FamilyMart
Image via Hypebeast/FamilyMart
Image via Hypebeast/FamilyMart
Image via Hypebeast/FamilyMart
You can check out more here.
